Digital Marketing

4 months • part-time course  in

Make your business visible online

Course starts

31 March 2020


Do you like to combine work with numbers and creativeness? It's time to understand Digital Marketing and to launch creative advertising campaigns. You will dive deeply in the Analytics, Paid Advertising, Content Strategy. You will learn Social Marketing and Demand Generation. After our course, you will define the digital marketing strategy from customer acquisition to retention.

You will learn to balance – reflect the brand voice and meet the objectives of the business. Will make data-driven decisions regarding marketing optimization. Map out your brand’s content, from your website to your social presence. Create, launch, and analyze Social and Google AdWords campaigns. Together, we will work through real-world projects, campaigns and training exercises to gain practical experience and insight you need to succeed in today’s digital economy.

What will you get?
  • Strategy
  • WordPress
  • SEO
  • Content Marketing
  • Email Marketing
  • Google Analytics
  • Google Ads
  • SMM
  • Conversion Rate Optimization
  • Media buying
  • PR
  • ABM
Required skills
  • Basic understanding of the digital marketing landscape

Why Digital Marketing?

  • Every business needs a digital presence, adhering to a digital economy
  • The digital talent gap is widening - demand for digital marketing talent continues to exceed supply in key areas
  • The digital marketing landscape is vast – you can find an appropriate place to apply your hard and soft skills

Course content


72 hours

During lessons, you’ll solve real-life cases with your teacher. You’ll work individually or in groups together with your colleagues.

career guidance

8 hours

Specialist ins HR will help you understand the local IT market, teach you how to write a compelling CV and will guide you through an interview process.

During lessons, you’ll solve real-life cases with your teacher. You’ll work individually or in groups together with your colleagues.

Specialist ins HR will help you understand the local IT market, teach you how to write a compelling CV and will guide you through an interview process.

Course description

module 1
Strategic Marketing: research, validation of ideas, target audience

1. Introduction to strategy

2. Personas and Customer Journey

3. Market Research

4. Competitor Research

5. Budgeting

module 2
Marketing Basics: website, content, design, traffic acquisition, analytics

1. Introduction to WordPress

2. Templates & Plugins

3. Plugins, Widgets & Blogging

4. Introduction to SEO

5. On-site SEO & Technical SEO

6. Link building & Metrics

7. Presentation skills and Creativity

8. Content Marketing Strategy

9. Content Creation and Analytics

10. Google Analytics Setup

11. Navigation & Reports

12. Goals & Dashboards

module 3
Marketing Channels and Funnel: types of channels, audience involvement

1. Email Marketing Best Practices. Mailchimp

2. Email Marketing Campaign

3. Introduction to Google Ads

4. Bidding Strategies and Extensions

5. Ad copy & Keyword Planner

6. Ad groups & Analytics

7. SMM. Platforms and Content

8. Brand. Automation

9. Facebook Platform & Ads (2 lessons)

10. Facebook Pixel. Reporting & Insights. Instagram

11. Twitter. Platform & Ads

12. LinkedIn. Platform & Ads

13. Introduction to CRO

14. A/B Testing

module 4
Advanced Module

1. How to work as a freelancer (including Upwork)

2. Introduction to ABM (Account-based marketing)

3. Deep practice (based on a group's choice) (2 lessons)

module 5
Additional Module (for self-dependent work)

1. New lesson User Interface Design & Prototyping (video guidelines)

2. New lesson Basic design tools (Photoshop video guidelines etc)

Click the button to get full course description


Katerina Rud

Digital Marketing Course Author

I worked in the market research unit in Ciklum. Then I came to EngagePoint. I spent 5 months in Washington, doing B2G sales and marketing. Now I`m working independently with clients from different countries. Sometimes marketing is like acting. You need to turn into a buyer to understand how to build a strategy. I love the flexibility. When there is an internet you can work whenever you want. I am never tired of the combination of creativeness and analytics. Marketing involves cooperation with different teams, so you do not get stuck on your tasks. My job lets me travel a lot. I have visited 15 countries for the last couple of years. In my free time, I love digital detox – quest rooms, yoga, walking. I love the phrase: “If you are the smartest person in the room so the room is wrong for you”.
Maksym Zubenko

Digital Marketing Teacher

I manage the marketing of a Ukrainian premium acoustics brand and I promote it in the US and Europe. In September 2019 we took part in IFA, the world's leading trade show for consumer electronics and home appliances, in Berlin. I participated in the well-known US radio-show stream hosted by Dave Graveline. We got into the top-10 products nominated for Dave's TOP 10 at IFA Next. I worked as a marketing director at Inweb agency (Netpeak Group). I also curated the marketing of educational projects, health care brands, and retail business. I attended marketing and web-analytics conferences, such as eCommerce, Analyze, SMM Rocks, both as a speaker and a moderator. I am amongst the top-10 online marketing speakers according to the Netpeak blog rating. I volunteered as a startup and small business consultant in partnership with BIG.U and AtomSpace. I enjoy sharing my experience systematically, which has been part of my personal mission for two years now. I strive to change Ukrainian business environment, make it more technological and efficient.

Students say:

I entered the finals of the DevChallenge 11 championship in 2017. I believed that I can do any task — doesn't matter how complicated it is. An I’ve realized that entering the IT industry is real.

Bardar Pavel, Poltava

Everything I learned was useful in my job. Since the very beginning of the courses, I’ve made nearly 20 websites layouts. I was retouching photos, making vector illustrations, logos. Also, there are great parties in the Academy. I still communicate with my groupmates. And here I found my love.

Aristarkhova Ekaterina, Poltava, Designer AIT Inc

Things were comfortable and cozy at the lessons. After graduating, I got 3 projects for my portfolio. The 4th one was a test task for a studio. They hired me without an interview. I believed in myself because of Beetroot Academy.

Domme Anna, Kyiv

In the Academy, they give you a powerful and dynamic background and different solutions. All of the tasks are based on real projects. When I was studying, I developed some websites. Now I’m working on my own study projects. I’ve met interesting people at the courses. And when I finished, I found my own team. Beetroot Academy gave me the insight for the next step.

Koba Oleksa, Poltava, Founder IT BRO

After graduation, I took part in design competitions. In Betlab I was among the three best juniors. In Cogniance I’ve become one of the five best creative juniors in the Design Challenge 2018 mobile app development competition.

Talan Viktoriya, Kyiv

Why Beetroot Academy?

70% employment rate
70% employment rate

Our graduates start careers in IT

Two flags of blue and yellow
Two flags of blue and yellow

Get an international education right here in Ukraine

The full package
The full package

English lessons and career consulting that to get you ready for work.

Learn based on real market needs
Learn based on real market needs

Work on real projects and gain real experience.

We are a non-profit
We are a non-profit

We’re on a quest for impact, not profit.

A rare opportunity
A rare opportunity

Study in a motivating environment with like-minded, ambitious students.


₴ 208 / hour

Full Fee


Monthly Fee


₴4400 /m

How to start education


Regional coordinator will contact you and will arrange an interview.


Come for a pleasant meeting with our team, to see if we're a good match for each other.


We will evaluate your knowledge and will select an according group. 


Study in a friendly environment and feel like home.

Start your application

You could have awesome new skills and a new job in IT, in only 4 months. Exciting! Let's get started on your application