courses

Course Digital Marketing

Digital Marketing
Duration

4 months

Levelbeginner
Course authorKiril Vinokurov, Eugen Mihasyuk, Volodimir Stolbov, Kate Rud
Start

25 January 2022

Overview

Create modern marketing strategies, plan effective advertising campaigns, set up relevant marketing tools, analyze their performance and think like a marketer — you will learn all of that in the digital marketing course.

 

The program is designed so that you will not only learn the basic and new digital marketing tools, but also best practices in building brand marketing strategies, on-site SEO, content marketing, Google Ads, Analytics, Data Studio, and email marketing,

 

Thanks to the Project-Based Learning concept, you will learn from a real project. It can be the company you work for, your friend's business, your own business / startup idea, or any company you are interested in. You will learn how to use marketing tools as well as implement them to achieve the business goals of a particular project.

 

After completing the course, you will have a project in your portfolio to apply for open job positions.

Required skills

- curiosity, interest in data and analytics, willingness to learn;

- A2 English level (20% of articles in the course are in English);

- personal computer or laptop.

student

This course is for you if you:

  • New to marketing and want to build a strong career foundation in digital marketing;
  • You have your own business and need marketing knowledge to grow and scale your brand;
  • You are already working as a marketer, but you want to fill in the knowledge gaps and take a helicopter view of digital marketing;
  • You work with marketers and want to speak their language.
scholarship

Course program

Main course modules and lessons for this course.

  • Digital marketing basics

    16 h • 8 topics
    • Introduction to digital marketing
    • Marketing research, part 1. Market and competitors
    • Marketing research, part 2. Target audience, supply and demand
    • Communication channels
    • Marketing sales funnel
    • Marketing strategy and branding
    • Marketing budgeting and KPIs
    • Lesson zero. Get to know everyone
  • Websites

    4 h • 3 topics
    • Websites and their structure. Google My Business
    • Tilda. Creating a website
    • Master class. Сreating a website on Tilda from a senior UI / UX designer
  • Google Analytics

    4 h • 2 topics
    • Google Analytics. Work principles and basic reports
    • Google Analytics. Events and audiences
  • SEO optimization

    8 h • 5 topics
    • Introduction to SEO
    • Semantic core
    • Technical and internal website optimization
    • Link building and SE0 metrics
    • Master class. SEO-optimization from an ex-senior SEO specialist
  • Content in marketing and SMM

    8 h • 4 topics
    • Content marketing and its strategy
    • Copywriting
    • SMM: platforms, content, and strategy
    • SMM: how to create content
  • PPC: Google Ads, Instagram and Facebook

    12 h • 6 topics
    • Facebook and Instagram targeting. The basics
    • Facebook and Instagram targeting. Setting up events, conversions, and audiences
    • Influence marketing
    • The basics of Google Ads. Setting up conversions and bidding strategies
    • Google Ads. Search and shopping campaigns
    • Google Ads. Display and video campaigns
  • Google marketing tools for professionals

    6 h • 3 topics
    • Google Data Studio. How to submit reports to a client
    • Google Tag Manager. Work basics
    • CRO and A/B testing. Google Optimize
  • Email marketing

    4 h • 2 topics
    • Introduction to Email Marketing
    • Email marketing at MailChimp. Analysis of email campaigns
  • Optional digital marketing tools

    4 h • 2 topics
    • Additional promotion channels
    • Account-based marketing (ABM)
  • Working in marketing. Presenting graduation projects

    4 h • 2 topics
    • Job search for a marketer: directions and types of companies. Presentation skills
    • Graduation event. Presenting graduation projects

Application process

Take the test

Register in our LMS and do a test to help us evaluate your knowledge.

Interview

Once we receive your test results, we'll invite you for an online meeting. Let's see if we're a good match.

Enroll

Start your education in the next available group. Your next career destination has never been closer.

Enroll now!

You can have awesome new skills. Check your skills in our short course test

Course content

78

total hours

Practice
During lessons, you’ll solve real-life cases with your teacher. You’ll work individually or in groups together with your colleagues.
Career guidance
Specialist ins HR will help you understand the local IT market, teach you how to write a compelling CV and will guide you through an interview process.
Master Classes
A video where an expert explains step by step how to set up marketing tools

Teachers

Volodymyr Stolbov

COO at Hostings.info

10 years in digital marketing. Worked for SiteClinic, Travellizy and as a freelancer consulting different business

Maksym Zubenko

Solutions Marketing Specialist in Beetroot

6 years in digital marketing. Worked for Inweb (Netpeak Group), Mindspot, Copra, P2H

Olga Rozhankovska

Team Coordinator & B2B Marketing Manager at Beetroot

6+ years in digital marketing. Worked for Preply, Luxoft, WebPromo

Dmytro Vіkhrov

CMO at Petslike.net and also Freelance Marketing Consultant

7 years of experience. Worked for Victoria Burdenia Atelier, Razomgo.com, Chitai.kiev.ua, MagneticOne

Lessons schedule

timetable
  • Tuesday

    19:00 - 21:00

  • Thursday

    19:00 - 21:00

Practical skills for your future career

You will get

  • 35 teacher-led sessions
  • 2 times/week
  • Life time access to course materials
  • Certificate of completion

New skills and an amazing career in IT awaits!

Request consultation

impact

Our impact

4700+

graduates finished our courses

500

scholarships granted by partners

400 000

hours of IT education

75

teachers work today

200+

IT companies employed our students

40%

of graduates are female

700

people studying right now

Alumni's feedback

Beetroot Academy is an example of the new era of education, where every teacher takes care of the development of students. Here the results and the engagement of the students are above everything else. The atmosphere is friendly, open, and hierarchy-free.

Yuliia Holub
Alumni, Mariupol

Application process

Take the test

Register in our LMS and do a test to help us evaluate your knowledge.

Interview

Once we receive your test results, we'll invite you for an online meeting. Let's see if we're a good match.

Enroll

Start your education in the next available group. Your next career destination has never been closer.

Get started now

Take the test

We have to assess your basic skills. It will be interesting. You just need to spend some time.

Any questions left?

+380 93 170 2777

hello@beetroot.academy

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