Overview
Create modern marketing strategies, plan effective advertising campaigns, set up relevant marketing tools, analyze their performance and think like a marketer — you will learn all of that in the digital marketing course.
The program is designed so that you will not only learn the basic and new digital marketing tools, but also best practices in building brand marketing strategies, on-site SEO, content marketing, Google Ads, Analytics, Data Studio, and email marketing,
Thanks to the Project-Based Learning concept, you will learn from a real project. It can be the company you work for, your friend's business, your own business / startup idea, or any company you are interested in. You will learn how to use marketing tools as well as implement them to achieve the business goals of a particular project.
After completing the course, you will have a project in your portfolio to apply for open job positions.
Required skills
- curiosity, interest in data and analytics, willingness to learn;
- A2 English level (20% of articles in the course are in English);
- personal computer or laptop.
This course is for you if you:
- New to marketing and want to build a strong career foundation in digital marketing;
- You have your own business and need marketing knowledge to grow and scale your brand;
- You are already working as a marketer, but you want to fill in the knowledge gaps and take a helicopter view of digital marketing;
- You work with marketers and want to speak their language.
Course program
Main course modules and lessons for this course.
Digital marketing basics
16 h • 8 topics- Introduction to digital marketing
- Marketing research, part 1. Market and competitors
- Marketing research, part 2. Target audience, supply and demand
- Communication channels
- Marketing sales funnel
- Marketing strategy and branding
- Marketing budgeting and KPIs
- Lesson zero. Get to know everyone
Websites
4 h • 3 topics- Websites and their structure. Google My Business
- Tilda. Creating a website
- Master class. Сreating a website on Tilda from a senior UI / UX designer
Google Analytics
4 h • 2 topics- Google Analytics. Work principles and basic reports
- Google Analytics. Events and audiences
SEO optimization
8 h • 5 topics- Introduction to SEO
- Semantic core
- Technical and internal website optimization
- Link building and SE0 metrics
- Master class. SEO-optimization from an ex-senior SEO specialist
Content in marketing and SMM
8 h • 4 topics- Content marketing and its strategy
- Copywriting
- SMM: platforms, content, and strategy
- SMM: how to create content
PPC: Google Ads, Instagram and Facebook
12 h • 6 topics- Facebook and Instagram targeting. The basics
- Facebook and Instagram targeting. Setting up events, conversions, and audiences
- Influence marketing
- The basics of Google Ads. Setting up conversions and bidding strategies
- Google Ads. Search and shopping campaigns
- Google Ads. Display and video campaigns
Google marketing tools for professionals
6 h • 3 topics- Google Data Studio. How to submit reports to a client
- Google Tag Manager. Work basics
- CRO and A/B testing. Google Optimize
Email marketing
4 h • 2 topics- Introduction to Email Marketing
- Email marketing at MailChimp. Analysis of email campaigns
Optional digital marketing tools
4 h • 2 topics- Additional promotion channels
- Account-based marketing (ABM)
Working in marketing. Presenting graduation projects
4 h • 2 topics- Job search for a marketer: directions and types of companies. Presentation skills
- Graduation event. Presenting graduation projects
Application process
Take the test
Register in our LMS and do a test to help us evaluate your knowledge.
Interview
Once we receive your test results, we'll invite you for an online meeting. Let's see if we're a good match.
Enroll
Start your education in the next available group. Your next career destination has never been closer.
Course content
total hours
Teachers
COO at Hostings.info
10 years in digital marketing. Worked for SiteClinic, Travellizy and as a freelancer consulting different business
Solutions Marketing Specialist in Beetroot
6 years in digital marketing. Worked for Inweb (Netpeak Group), Mindspot, Copra, P2H
Team Coordinator & B2B Marketing Manager at Beetroot
6+ years in digital marketing. Worked for Preply, Luxoft, WebPromo
CMO at Petslike.net and also Freelance Marketing Consultant
7 years of experience. Worked for Victoria Burdenia Atelier, Razomgo.com, Chitai.kiev.ua, MagneticOne
Lessons schedule
Practical skills for your future career
You will get
- 35 teacher-led sessions
- 2 times/week
- Life time access to course materials
- Certificate of completion
New skills and an amazing career in IT awaits!
Request consultation
Our impact
graduates finished our courses
scholarships granted by partners
hours of IT education
teachers work today
IT companies employed our students
of graduates are female
people studying right now
Beetroot Academy is an example of the new era of education, where every teacher takes care of the development of students. Here the results and the engagement of the students are above everything else. The atmosphere is friendly, open, and hierarchy-free.
Application process
Take the test
Register in our LMS and do a test to help us evaluate your knowledge.
Interview
Once we receive your test results, we'll invite you for an online meeting. Let's see if we're a good match.
Enroll
Start your education in the next available group. Your next career destination has never been closer.
