courses

Online

Digital Marketing

Duration

4 months

Levelbeginner
Course authorCatherine Rud
Start

Admission open

Choose how you want to take this course:

Online

student

Overview

Do you like to combine work with numbers and creativeness? It's time to understand Digital Marketing and to launch creative advertising campaigns. You will dive deeply in the Analytics, Paid Advertising, Content Strategy. You will learn Social Marketing and Demand Generation. After our course, you will define the digital marketing strategy from customer acquisition to retention.

You will learn to balance – reflect the brand voice and meet the objectives of the business. Will make data-driven decisions regarding marketing optimization. Map out your brand’s content, from your website to your social presence. Create, launch, and analyze Social and Google AdWords campaigns. Together, we will work through real-world projects, campaigns and training exercises to gain practical experience and insight you need to succeed in today’s digital economy.

Required skills

  • Basic understanding of the digital marketing landscape

Why Digital Marketing?

  • Every business needs a digital presence, adhering to a digital economy 
  • The digital talent gap is widening - demand for digital marketing talent continues to exceed supply in key areas 
  • The digital marketing landscape is vast – you can find an appropriate place to apply your hard and soft skills
scholarship

Enroll now!

You can have awseome new skills. Check your skills in our short course test

Course program

Main course modules and lessons for this course. You can download full course description to your email.

  • Strategic marketing: research, validation of ideas, target audience

    8 h 4 topics
    • Introduction to strategy
    • Personas and customer journey
    • Market Research
    • Competitor Research
  • Marketing Basics: website, content, design, traffic acquisition, analytics

    24 h 11 topics
    • Introduction to WordPress
    • Wordpress: widgets and plugins
    • Wordpress Blogging
    • Introduction to SEO
    • On-Site & Technical SEO
    • Link building & Metrics
    • Creative Ideation & Presentation
    • Content Marketing Strategy
    • Content Creation and Analytics
    • Google Analytics: Campaign and conversion tracking. Configuration
    • Google Analytics: Analysis Tools & Techniques
  • Marketing channels and funnel: types of channels, audience involvement

    30 h 16 topics
    • Budgeting
    • Google Analytics: Interface and Basic Reports
    • Introduction to Email Marketing
    • Email Marketing in Mailchimp. Analyzing Email Marketing campaigns
    • Introduction to Google Ads
    • Google Ads: Budgeting & Bidding
    • Google Ads: Extentions, Ad Delivery & Keywords
    • Social Media Marketing : Introduction to Strategy
    • Facebook Platform & Ads
    • Facebook Ads. Instagram
    • Instagram Platform & Ads
    • Twitter Platform & Ads
    • Linkedin: Platform & Ads
    • Conversion Rate Optimization (CRO)

    • Google Ads Remarketing
  • Advanced module

    10 h 4 topics
    • Freelance on Upwork
    • Account-Based Marketing
    • Final Exam
    • Deep practice (based on group's choice) - 2 lessons
  • Additional module (for self-dependent work)

    0 h 2 topics
    • User Interface Design & Prototyping
    • Basic design tools (Photoshop video guidelines etc)

Get the full course description

Course content

93

total hours

93 h

Total hours

6 h

Career guidance

Specialist ins HR will help you understand the local IT market, teach you how to write a compelling CV and will guide you through an interview process.

Lessons schedule

timetable
  • Tuesday

    19:00 - 21:00

  • Friday

    19:00 - 21:00

Authors

Katheryna Rud

Digital Marketing Author

I worked in the market research unit in Ciklum. Then I came to EngagePoint. I spent 5 months in Washington, doing B2G sales and marketing. Now I`m working independently with clients from different countries. Sometimes marketing is like acting. You need to turn into a buyer to understand how to build a strategy. I love the flexibility. When there is an internet you can work whenever you want. I am never tired of the combination of creativeness and analytics. Marketing involves cooperation with different teams, so you do not get stuck on your tasks. My job lets me travel a lot. I have visited 15 countries for the last couple of years. In my free time, I love digital detox – quest rooms, yoga, walking. I love the phrase: “If you are the smartest person in the room so the room is wrong for you”.

Teachers

Maksym Nikolaienko

Digital Marketing Teacher

I have been working in IT for more than ten years. I started my career at the university. There I taught website design and development courses. As a freelancer, I worked with clients from the USA, Germany, Sweden, Canada, Greece, Belarus, and Kazakhstan. In the field of Internet marketing and advertising, I collaborated with a domestic children's knitwear manufacturer, Ukrainian medical portal, German company that offers students the opportunity to study in Germany. I did a technical audit and set up promotion in search engines for an international laboratory for certification and quality assessment of diamonds. Teaching, I use different approaches to get the interest of the entire audience. Each student is up to something different, and this should be taken into account in teaching and communication with them. The Digital Marketing course is very many-sided and teaches you to think in new ways. Students learn how to organize an online and offline business. The digital field is developing rapidly, so during our studies we learn several strategies for the development of various business areas. In my free time I improve my skills in marketing, advertising, design and development of web resources. I love outdoor activities, fishing, and sometimes I go swimming.

-1576

if you pay in one installment

Course fee

A small step towards your big career in IT

You will get

  • 36 teacher-led sessions
  • 2 times/week
  • Life time access to course materials
  • Graduation event with partner companies
  • Certificate of completion

Pay

3144

per month

New skills and an amazing career in IT awaits! Let's get started on your application right now

Register for the course

Do you have questions?

Please call us at +380 93 170 2777

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Interview

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