courses

Course Digital Marketing

Digital Marketing
Duration

4 months

Levelbeginner
Course authorCatherine Rud
Start

19 November 2021

Overview

Do you like to combine work with numbers and creativeness? It's time to understand Digital Marketing and to launch creative advertising campaigns. You will dive deeply in the Analytics, Paid Advertising, Content Strategy. You will learn Social Marketing and Demand Generation. After our course, you will define the digital marketing strategy from customer acquisition to retention.

You will learn to balance – reflect the brand voice and meet the objectives of the business. Will make data-driven decisions regarding marketing optimization. Map out your brand’s content, from your website to your social presence. Create, launch, and analyze Social and Google AdWords campaigns. Together, we will work through real-world projects, campaigns and training exercises to gain practical experience and insight you need to succeed in today’s digital economy.

Required skills

  • Basic understanding of the digital marketing landscape
student

Why Digital Marketing?

  • Every business needs a digital presence, adhering to a digital economy 
  • The digital talent gap is widening - demand for digital marketing talent continues to exceed supply in key areas 
  • The digital marketing landscape is vast – you can find an appropriate place to apply your hard and soft skills
scholarship

Course program

Main course modules and lessons for this course.

  • Strategic marketing: research, validation of ideas, target audience

    8 h • 4 topics
    • Introduction to strategy
    • Personas and customer journey
    • Market Research
    • Competitor Research
  • Marketing Basics: website, content, design, traffic acquisition, analytics

    24 h • 11 topics
    • Introduction to WordPress
    • Wordpress: widgets and plugins
    • Wordpress Blogging
    • Introduction to SEO
    • On-Site & Technical SEO
    • Link building & Metrics
    • Creative Ideation & Presentation
    • Content Marketing Strategy
    • Content Creation and Analytics
    • Google Analytics: Campaign and conversion tracking. Configuration
    • Google Analytics: Analysis Tools & Techniques
  • Marketing channels and funnel: types of channels, audience involvement

    30 h • 16 topics
    • Budgeting
    • Google Analytics: Interface and Basic Reports
    • Introduction to Email Marketing
    • Email Marketing in Mailchimp. Analyzing Email Marketing campaigns
    • Introduction to Google Ads
    • Google Ads: Budgeting & Bidding
    • Google Ads: Extentions, Ad Delivery & Keywords
    • Social Media Marketing : Introduction to Strategy
    • Facebook Platform & Ads
    • Facebook Ads. Instagram
    • Instagram Platform & Ads
    • Twitter Platform & Ads
    • Linkedin: Platform & Ads
    • Conversion Rate Optimization (CRO)
    • Google Ads Remarketing
  • Advanced module

    10 h • 4 topics
    • Freelance on Upwork
    • Account-Based Marketing
    • Final Exam
    • Deep practice (based on group's choice) - 2 lessons
  • Additional module (for self-dependent work)

    2 h • 2 topics
    • User Interface Design & Prototyping
    • Basic design tools (Photoshop video guidelines etc)

Application process

Take the test

Register in our LMS and do a test to help us evaluate your knowledge.

Interview

Once we receive your test results, we'll invite you for an online meeting. Let's see if we're a good match.

Enroll

Start your education in the next available group. Your next career destination has never been closer.

Enroll now!

You can have awesome new skills. Check your skills in our short course test

Course content

93

total hours

Career guidance
Specialist ins HR will help you understand the local IT market, teach you how to write a compelling CV and will guide you through an interview process.
Practice
During lessons, you’ll solve real-life cases with your teacher. You’ll work individually or in groups together with your colleagues.
Video lessons
All theory is recorded as video lessons and saved on our LMS system. As a student you’ll have lifelong access to all video lessons.

Teachers

Maksym Nikolaienko

Maksym Zubenko

Solutions Marketing Specialist in Beetroot

6 years in digital marketing Worked for Inweb (Netpeak Group), Mindspot, Copra, P2H

Ivan Labovka

Founder and co-owner of digital agency iLab

8 years in digital marketing Worked for or cooperated with Avalon, Genesis, Rixos, Mirotel, Ukrainska pravda

Dmytro Vіkhrov

Lessons schedule

timetable
  • Monday

    19:00 - 21:00

  • Wednesday

    19:00 - 21:00

Practical skills for your future career

You will get

  • 36 teacher-led sessions
  • 2 times/week
  • Life time access to course materials
  • Graduation event with partner companies
  • Certificate of completion

New skills and an amazing career in IT awaits!

Request consultation

impact

Our impact

4700+

graduates finished our courses

500

scholarships granted by partners

400 000

hours of IT education

75

teachers work today

200+

IT companies employed our students

40%

of graduates are female

700

people studying right now

Alumni's feedback

Beetroot Academy is an example of the new era of education, where every teacher takes care of the development of students. Here the results and the engagement of the students are above everything else. The atmosphere is friendly, open, and hierarchy-free.

Yuliia Holub
Alumni, Mariupol

Application process

Take the test

Register in our LMS and do a test to help us evaluate your knowledge.

Interview

Once we receive your test results, we'll invite you for an online meeting. Let's see if we're a good match.

Enroll

Start your education in the next available group. Your next career destination has never been closer.

Get started now

Take the test

We have to assess your basic skills. It will be interesting. You just need to spend some time.

Any questions left?

+380 93 170 2777

hello@beetroot.academy

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