Overview
Do you like to combine work with numbers and creativeness? It's time to understand Digital Marketing and to launch creative advertising campaigns. You will dive deeply in the Analytics, Paid Advertising, Content Strategy. You will learn Social Marketing and Demand Generation. After our course, you will define the digital marketing strategy from customer acquisition to retention.
You will learn to balance – reflect the brand voice and meet the objectives of the business. Will make data-driven decisions regarding marketing optimization. Map out your brand’s content, from your website to your social presence. Create, launch, and analyze Social and Google AdWords campaigns. Together, we will work through real-world projects, campaigns and training exercises to gain practical experience and insight you need to succeed in today’s digital economy.
Required skills
- Basic understanding of the digital marketing landscape
Why Digital Marketing?
- Every business needs a digital presence, adhering to a digital economy
- The digital talent gap is widening - demand for digital marketing talent continues to exceed supply in key areas
- The digital marketing landscape is vast – you can find an appropriate place to apply your hard and soft skills
Course program
Main course modules and lessons for this course.
Strategic marketing: research, validation of ideas, target audience
8 h • 4 topics- Introduction to strategy
- Personas and customer journey
- Market Research
- Competitor Research
Marketing Basics: website, content, design, traffic acquisition, analytics
24 h • 11 topics- Introduction to WordPress
- Wordpress: widgets and plugins
- Wordpress Blogging
- Introduction to SEO
- On-Site & Technical SEO
- Link building & Metrics
- Creative Ideation & Presentation
- Content Marketing Strategy
- Content Creation and Analytics
- Google Analytics: Campaign and conversion tracking. Configuration
- Google Analytics: Analysis Tools & Techniques
Marketing channels and funnel: types of channels, audience involvement
30 h • 16 topics- Budgeting
- Google Analytics: Interface and Basic Reports
- Introduction to Email Marketing
- Email Marketing in Mailchimp. Analyzing Email Marketing campaigns
- Introduction to Google Ads
- Google Ads: Budgeting & Bidding
- Google Ads: Extentions, Ad Delivery & Keywords
- Social Media Marketing : Introduction to Strategy
- Facebook Platform & Ads
- Facebook Ads. Instagram
- Instagram Platform & Ads
- Twitter Platform & Ads
- Linkedin: Platform & Ads
- Conversion Rate Optimization (CRO)
- Google Ads Remarketing
Advanced module
10 h • 4 topics- Freelance on Upwork
- Account-Based Marketing
- Final Exam
- Deep practice (based on group's choice) - 2 lessons
Additional module (for self-dependent work)
2 h • 2 topics- User Interface Design & Prototyping
- Basic design tools (Photoshop video guidelines etc)
Application process
Take the test
Register in our LMS and do a test to help us evaluate your knowledge.
Interview
Once we receive your test results, we'll invite you for an online meeting. Let's see if we're a good match.
Enroll
Start your education in the next available group. Your next career destination has never been closer.
Course content
total hours
Teachers
Solutions Marketing Specialist in Beetroot
6 years in digital marketing Worked for Inweb (Netpeak Group), Mindspot, Copra, P2H
Founder and co-owner of digital agency iLab
8 years in digital marketing Worked for or cooperated with Avalon, Genesis, Rixos, Mirotel, Ukrainska pravda
Lessons schedule
Practical skills for your future career
You will get
- 36 teacher-led sessions
- 2 times/week
- Life time access to course materials
- Graduation event with partner companies
- Certificate of completion
New skills and an amazing career in IT awaits!
Request consultation
Our impact
graduates finished our courses
scholarships granted by partners
hours of IT education
teachers work today
IT companies employed our students
of graduates are female
people studying right now
Beetroot Academy is an example of the new era of education, where every teacher takes care of the development of students. Here the results and the engagement of the students are above everything else. The atmosphere is friendly, open, and hierarchy-free.
Application process
Take the test
Register in our LMS and do a test to help us evaluate your knowledge.
Interview
Once we receive your test results, we'll invite you for an online meeting. Let's see if we're a good match.
Enroll
Start your education in the next available group. Your next career destination has never been closer.
