courses

Online

Digital Marketing

Duration

4 months

Levelbeginner
Course authorCatherine Rud
Start

26 November 2020

Choose how you want to take this course:

Online

student

Overview

Do you like to combine work with numbers and creativeness? It's time to understand Digital Marketing and to launch creative advertising campaigns. You will dive deeply in the Analytics, Paid Advertising, Content Strategy. You will learn Social Marketing and Demand Generation. After our course, you will define the digital marketing strategy from customer acquisition to retention.

You will learn to balance – reflect the brand voice and meet the objectives of the business. Will make data-driven decisions regarding marketing optimization. Map out your brand’s content, from your website to your social presence. Create, launch, and analyze Social and Google AdWords campaigns. Together, we will work through real-world projects, campaigns and training exercises to gain practical experience and insight you need to succeed in today’s digital economy.

Required skills

  • Basic understanding of the digital marketing landscape

Why Digital Marketing?

  • Every business needs a digital presence, adhering to a digital economy 
  • The digital talent gap is widening - demand for digital marketing talent continues to exceed supply in key areas 
  • The digital marketing landscape is vast – you can find an appropriate place to apply your hard and soft skills
scholarship

Enroll now!

You can have awseome new skills. Check your skills in our short course test

Course program

Main course modules and lessons for this course. You can download full course description to your email.

  • Strategic marketing: research, validation of ideas, target audience

    8 h 4 topics
    • Introduction to strategy
    • Personas and customer journey
    • Market Research
    • Competitor Research
  • Marketing Basics: website, content, design, traffic acquisition, analytics

    24 h 11 topics
    • Introduction to WordPress
    • Wordpress: widgets and plugins
    • Wordpress Blogging
    • Introduction to SEO
    • On-Site & Technical SEO
    • Link building & Metrics
    • Creative Ideation & Presentation
    • Content Marketing Strategy
    • Content Creation and Analytics
    • Google Analytics: Campaign and conversion tracking. Configuration
    • Google Analytics: Analysis Tools & Techniques
  • Marketing channels and funnel: types of channels, audience involvement

    30 h 16 topics
    • Budgeting
    • Google Analytics: Interface and Basic Reports
    • Introduction to Email Marketing
    • Email Marketing in Mailchimp. Analyzing Email Marketing campaigns
    • Introduction to Google Ads
    • Google Ads: Budgeting & Bidding
    • Google Ads: Extentions, Ad Delivery & Keywords
    • Social Media Marketing : Introduction to Strategy
    • Facebook Platform & Ads
    • Facebook Ads. Instagram
    • Instagram Platform & Ads
    • Twitter Platform & Ads
    • Linkedin: Platform & Ads
    • Conversion Rate Optimization (CRO)

    • Google Ads Remarketing
  • Advanced module

    10 h 4 topics
    • Freelance on Upwork
    • Account-Based Marketing
    • Final Exam
    • Deep practice (based on group's choice) - 2 lessons
  • Additional module (for self-dependent work)

    0 h 2 topics
    • User Interface Design & Prototyping
    • Basic design tools (Photoshop video guidelines etc)

Get the full course description

Course content

93

total hours

93 h

Total hours

6 h

Career guidance

Specialist ins HR will help you understand the local IT market, teach you how to write a compelling CV and will guide you through an interview process.

Lessons schedule

timetable
  • Monday

    19:00 - 21:00

  • Thursday

    19:00 - 21:00

Teachers

Maksym Zubenko

Digital Marketing Teacher

I manage the marketing of a Ukrainian premium acoustics brand and I promote it in the US and Europe. In September 2019 we took part in IFA, the world’s leading trade show for consumer electronics and home appliances, in Berlin. I participated in the well-known US radio-show stream hosted by Dave Graveline. We got into the top-10 products nominated for Dave’s TOP 10 at IFA Next. I worked as a marketing director at Inweb agency (Netpeak Group). I also curated the marketing of educational projects, health care brands, and retail business. I attended marketing and web-analytics conferences, such as eCommerce, Analyze, SMM Rocks, both as a speaker and a moderator. I am amongst the top-10 online marketing speakers according to the Netpeak blog rating. I volunteered as a startup and small business consultant in partnership with BIG.U and AtomSpace. I enjoy sharing my experience systematically, which has been part of my personal mission for two years now. I strive to change Ukrainian business environment, make it more technological and efficient.

Dmytro Vіkhrov

Digital Marketing Teacher

I have 8 years of experience in marketing, and 4 out of them I have been teaching. I've completed around 40 different projects, from speed reading courses to industrial boiler houses retailing at 300,000$ per item. I have also developed and sold a startup with the team. I see marketing as a craft rather than magic. Understanding the principles of work and having skills and experience can help you achieve predicted results. You have to mind the human error limit, of course. This is what you're going to learn in this course. You will be able to generate leads and sales for your projects. Such marketing specialists are always in demand, and there's surely a proper budget for them.

-1080

if you pay in one installment

Course fee

A small step towards your big career in IT

You will get

  • 36 teacher-led sessions
  • 2 times/week
  • Life time access to course materials
  • Graduation event with partner companies
  • Certificate of completion

Pay

2699

per month

New skills and an amazing career in IT awaits! Let's get started on your application right now

Register for the course

Do you have questions?

Please call us at +380 93 170 2777

Take the test

Register in our LMS and do a test to help us evaluate your knowledge.

Interview

Once we receive your test results, we'll invite you for a cup of coffee to the office. Let's see if we're a good match.

Enroll

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Get started now

Take the test

We have to assess your basic skills. It will be interesting. You just need to spend some time.

Any questions left?

+380 93 170 2777

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