courses

Digital Marketing

Duration

4 months

Levelbeginner
Course authorCatherine Rud

Choose how you want to take this course:

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Overview

Do you like to combine work with numbers and creativeness? It's time to understand Digital Marketing and to launch creative advertising campaigns. You will dive deeply in the Analytics, Paid Advertising, Content Strategy. You will learn Social Marketing and Demand Generation. After our course, you will define the digital marketing strategy from customer acquisition to retention.

You will learn to balance – reflect the brand voice and meet the objectives of the business. Will make data-driven decisions regarding marketing optimization. Map out your brand’s content, from your website to your social presence. Create, launch, and analyze Social and Google AdWords campaigns. Together, we will work through real-world projects, campaigns and training exercises to gain practical experience and insight you need to succeed in today’s digital economy.

Required skills

  • Basic understanding of the digital marketing landscape

Why Digital Marketing?

  • Every business needs a digital presence, adhering to a digital economy 
  • The digital talent gap is widening - demand for digital marketing talent continues to exceed supply in key areas 
  • The digital marketing landscape is vast – you can find an appropriate place to apply your hard and soft skills
scholarship

Enroll now!

You can have awseome new skills. Check your skills in our short course test

Course program

Main course modules and lessons for this course. You can download full course description to your email.

  • Strategic marketing: research, validation of ideas, target audience

    8 h 4 topics
    • Introduction to strategy
    • Personas and customer journey
    • Market Research
    • Competitor Research
  • Marketing Basics: website, content, design, traffic acquisition, analytics

    24 h 11 topics
    • Introduction to WordPress
    • Wordpress: widgets and plugins
    • Wordpress Blogging
    • Introduction to SEO
    • On-Site & Technical SEO
    • Link building & Metrics
    • Creative Ideation & Presentation
    • Content Marketing Strategy
    • Content Creation and Analytics
    • Google Analytics: Campaign and conversion tracking. Configuration
    • Google Analytics: Analysis Tools & Techniques
  • Marketing channels and funnel: types of channels, audience involvement

    30 h 16 topics
    • Budgeting
    • Google Analytics: Interface and Basic Reports
    • Introduction to Email Marketing
    • Email Marketing in Mailchimp. Analyzing Email Marketing campaigns
    • Introduction to Google Ads
    • Google Ads: Budgeting & Bidding
    • Google Ads: Extentions, Ad Delivery & Keywords
    • Social Media Marketing : Introduction to Strategy
    • Facebook Platform & Ads
    • Facebook Ads. Instagram
    • Instagram Platform & Ads
    • Twitter Platform & Ads
    • Linkedin: Platform & Ads
    • Conversion Rate Optimization (CRO)

    • Google Ads Remarketing
  • Advanced module

    10 h 4 topics
    • Freelance on Upwork
    • Account-Based Marketing
    • Final Exam
    • Deep practice (based on group's choice) - 2 lessons
  • Additional module (for self-dependent work)

    0 h 2 topics
    • User Interface Design & Prototyping
    • Basic design tools (Photoshop video guidelines etc)

Get the full course description

Course content

93

total hours

93 h

Total hours

6 h

Career guidance

Specialist ins HR will help you understand the local IT market, teach you how to write a compelling CV and will guide you through an interview process.

Course fee

A small step towards your big career in IT

You will get

  • 36 teacher-led sessions
  • 2 times/week
  • Life time access to course materials
  • Graduation event with partner companies
  • Certificate of completion

Pay

4400

per month

New skills and an amazing career in IT awaits! Let's get started on your application right now

Register for the course

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Do you have questions?

Please call us at +380 93 170 2777

Take the test

Register in our LMS and do a test to help us evaluate your knowledge.

Interview

Once we receive your test results, we'll invite you for a cup of coffee to the office. Let's see if we're a good match.

Enroll

Start your education in the next available group. Your next career destination has never been closer.

The course passed easily and free of hassle. The teacher always supported us and answered any questions we had, even those which weren't really planned for the course. Our Regional Coordinator cheered us up and never allowed us to give up. I would definitely recommend Beetroot Academy to my friends and acquaintances.

Tania Nikitchenko
Alumni, Vinnytsia

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